Blue Community Program: Blog
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FeaturedBlog Post
Travelwise: Belize’s lessons in eco-tourism
Thirty-six percent of Belize’s landmass enjoys protected status. Thirteen percent of its waters, including vast portions of the world’s second largest coral reef system, are protected as...
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FeaturedBlog Post
GRAY WHALE’S DEATH A WAKEUP CALL ABOUT PLASTICS
This views expressed in this guest blog do not necessarily reflect the views and policies of People for Puget Sound. As we approached the whale on Arroyo Beach that April morning, I was filled...
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FeaturedBlog Post
Disney Cast Members Earth Day Challenge: 20,000 Ways to Protect the Environment
I’m very proud to say that connecting with nature is an everyday passion for the 62,000 cast members at Walt Disney World Resort. As part of this commitment, cast members are challenging...
Thirty-six percent of Belize’s landmass enjoys protected status. Thirteen percent of its waters, including vast portions of the world’s second largest coral reef system, are protected as well.

With tourism being one of the country’s top sources of revenue, Belize’s livelihood depends on nature. And while it is never easy to balance tourism growth with environmental preservation, the small Central American country has long recognized that ignoring the latter means betraying the former.
Since the 1980s, the government has encouraged Belizeans to be stakeholders in their own tourism industry, occasionally supporting community-based projects, according to the travel book Insight Guides Belize. Because residents have a vested interest in protecting their own communities and environment, they are the natural leaders of the ecotourism charge.
In Punta Gorda, Belize’s southernmost town and capital of the Toledo District, Mayan and Garifuna villagers started building guesthouses from available materials in the late ‘80s. Though they had minimal funding at the time, their efforts eventually became the Toledo Ecotourism Association. With help from local non-governmental organizations (NGOs), the group expanded into a network of eco-lodges and cultural tours that provide tourists with an authentic experience in local villages and the rainforests that surround them.
Another community-based tourism venture is the Community Baboon Sanctuary, an experiment in voluntary citizen conservation, founded in 1985. It began with 12 private landowners in the northern Bermudian Landing area agreeing to preserve their land as a habitat for endangered black howler monkeys (called “baboons” by locals). Now 200 landowners in seven different villages have joined the cause, in part because they stand to benefit from the tourism pulled in by the sanctuary.
In 1997, back in the southern Toledo District, a local grassroots campaign against illegal logging, fishing and poaching also eventually became a part of the ecotourism industry. The Toledo Institute for Development and Environment works today with villagers to conserve natural resources and biodiversity. The NGO also runs a sustainable tour operator, Tide Tours, which trains locals to be tour guides. Trips range from kayaking excursions to Mayan ruin expeditions, and proceeds support the local community.
In addition to community-based projects, successful efforts in the public sector have helped boost sustainable tourism in Belize. Within the Belize Barrier Reef, for example, the gorgeous atoll of Glover’s Reef has been maintained as a “no-take” marine reserve, a sanctuary where fishing is prohibited. In a place threatened by illegal fishing and overfishing, this unique stretch of reef helps promote natural biodiversity.
Other lands are protected by private organizations, including the Rio Bravo Conservation and Management Area in northwest Belize, managed by the nonprofit Program for Belize. Set within the Maya Forest, Rio Bravo is the largest private reserve in Belize, with more than 260,000 acres of tropical rainforest that is home to endangered ocelots and jaguars, more than 400 bird species and 200 tree species. Rio Bravo also houses La Milpa, a Mayan archaeological site. The Program for Belize has been working with the international Nature Conservancy, particularly on efforts to battle climate change.
Even with these strides, Belize faces daunting challenges in managing the developmental and environmental impact of tourism. Some of the biggest ecological risks come from cruise tourism, deforestation, overfishing and oil exploration. What remains heartening, though, is how engaged local communities tend to be in these issues. The town of Placencia, for example, has been turning away Belize’s dramatically increasing cruise industry, both because of the potential damage cruise ships may cause to the local environment and because the influx of cruise tourists, who do not bring nearly as much economic activity as overnight visitors, could interfere with traditional tourism. Specifically, the Placencia Tour Operators Association has fought against the Royal Caribbean cruise line.
Travellers who do visit Belize, whether on a cruise or on a longer stay, can do their part to minimize their environmental harm and maximize their economic benefit. Bear in mind these tips for a responsible trip:
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Support community-driven tourism enterprises. Attractions such as the Community Baboon Sanctuary and the Toledo Ecotourism Association are beautiful places to explore. As a bonus, visiting them helps drive economic activity in rural areas.
- Save water and electricity in your hotel. Electricity costs are high and water is a valuable resource, especially in times of drought. Try to stay in an eco-lodge that recycles rainwater and uses solar panels.
- Minimize your carbon footprint. Opt for snorkelling, kayaking, hiking and other activities that don’t require the use of fuel-heavy modes of transport. When swimming or boating, be careful not to touch the coral reefs as they are very delicate habitats.
- Take advantage of Belize’s natural landscape. Visit the many nature preserves and wildlife sanctuaries in Belize. Your dollars make it possible for them to exist in the first place.
- Buy local. Choose local produce and locally-made goods in markets and shops rather than their imported counterparts.
- Shop carefully. Although it is illegal to sell products made from protected species, you may stumble upon such items. Be careful not to buy any jewellery or creams made from sea turtles, leather goods made from reptiles, trinkets made from wild bird feathers, furs of jaguars, ocelots or margays, or cacti or orchids sold without special permits.
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This views expressed in this guest blog do not necessarily reflect the views and policies of People for Puget Sound.
As we approached the whale on Arroyo Beach that April morning, I was filled with anticipation. This was my first gray whale stranding with the NW Marine Mammal Stranding Network. Kristin Wilkinson, NOAA’s marine mammal stranding expert, told me, “Be prepared for the media – this is the fourth dead gray in two weeks.”
Kristin and orca researcher, Jeff Hogan, immediately began to assess the animal and take measurements. I noticed Jeff’s young son, dwarfed by the massive body, wide-eyed as if trying to take it all in. Why had the whale died on our Salish Sea shore? I could not ignore the gnawing feeling that somehow we had played a part.
The thin whale, a male measuring 37 feet, was estimated to be 3-6 years old (a gray whale’s lifespan is 50-70 years). The massive creature needed to be towed to a remote location where biologists could perform their work. As we left, Kristin began making calls, arranging the logistics for a move and necropsy. A volunteer from MaST* offered his boat and towed the body to a restricted island south of Tacoma.
Two days later, boats carrying biologists and volunteers from WDFW’s Marine Mammal Investigations Unit, Cascadia Research, NOAA Fisheries and other local stranding networks landed on the island. Crates of gear and coolers were shuttled onto shore and the business of unraveling a mystery was begun. Cascadia researcher Jessie Huggins was perched high atop the back of the whale cutting blubber samples. Dyanna Lambourn, WDFW biologist, examined vital organs amidst seeming miles of intestines. Others were collecting and labeling samples, entering data. It was an impressive sight.
Cascadia’s renowned cetacean researcher John Calambokidis explored the contents of the whale’s stomach. He noted there was a significant amount of algae with little evidence of food. Hereached his hand inside the whale and removed a piece of plastic. Then, a length of rope, a golf ball, a plastic bag, a piece of cloth. Another piece of plastic, more cloth. Duct tape. A towel. Electrical tape.Fishing line. More rope. Surgical glove. Plastic funnel. More plastic bags. A huge piece of fabric – it was half a pair of sweatpants. Work around us stopped and everyone gathered, stunned. Over twenty plastic bags in all were removed from the whale’s stomach. John shook his head. In 20 years examining over 200 whales, he said he had never seen anything like this.
Suddenly, I felt sick. I struggled not to cry. I couldn’t stop thinking of the nursery in San Ignacio Lagoon where mother gray whales, named friendlies by locals, lifted their calves up beside our small skiff. Some of those females still bore harpoon scars. The gentle grays were old enough to remember whalers who once called them “devil fish” because they so fearlessly fought to protect their young. In
the lagoon, I was overwhelmed at the whales’ trust as we reached out to touch them. And now, I thought, we have betrayed that trust. With our reckless obsession with plastic, our careless abandon with trash and chemicals.
My emotions were swirling. I knew all about that monstrous mass of plastic floating in the Pacific. Plastics break down into micro-particles, in some places far outnumbering per square inch the plankton that sea life depends on. These particles attract storm runoff containing flame-retardants and PCBs like a magnet – entering the food chain. The plastic toxins are ingested by marine mammals and stored in their blubber, contaminating our orcas and seals. Our Northwest orcas are the most toxic marine mammals in the world.
These plastics will contaminate our oceans for hundreds and hundreds of years. Plastic bottle caps that fill the stomachs of sea birds. Plastic grocery bags, mistaken for food, that suffocate sea turtles and other mammals. Plastic rings and box straps that strangle and mutilate. Plastic nets and fishing gear that choke and drown. We have all read the statistics – countless marine mammals, sea
turtles and sea birds are impacted each year by our plastics and marine debris. Many thousands die. And now, this beautiful, majestic whale was dead before me**. A whale who sieved the floor of Puget Sound searching for food – but instead, found only our human trash and plastic bags.
I will never forget this young whale. We can honor him and wake up to the toll that plastics take on our marine life by the simple act of choosing reusable bags. Like good stewards, we can change our habits – and ensure that future generations can say they share this world with whales and seals and seabirds.
Guest Blogger Robin Lindsey is a photographer and the co-founder of Seal Sitters MMSN. She is co-author with Brenda Peterson of the children’s book Leopard and Silkie - a story of the friendship of two seal pups and a boy who protects them. Please visit Seal Sitters website and blog for more information about the marine mammals of Puget Sound, pollution, volunteer opportunities and NOAA's Marine Mammal Stranding Network.
I’m very proud to say that connecting with nature is an everyday passion for the 62,000 cast members at Walt Disney World Resort. As part of this commitment, cast members are challenging themselves this Earth Day to double the 10,000 conservation pledges they made last year to reduce their carbon footprint.
Inspired by the upcoming Earth Day release of the Disneynature film “African Cats,” cast members are focusing their efforts on making a difference for animals and nature. Connecting with nature can mean something different to each of us. But no matter how we answer the question, “What’s your nature?” all of us can help to protect the natural world.
Cast members hope to reach 20,000 pledges by adding one more environmentally-friendly commitment to their work and home routines. Some of their ideas include:
- Raising thermostats by two degrees in the summer and lowering them by two degrees in the winter.
- Using reusable shopping bags, utensils and drinking containers.
- Eating sustainably-caught or farmed seafood.
- Recycling anything and everything possible.
- Minimizing the use of pesticides and fertilizers.
- Reducing water use by installing low-flow shower heads and turning off the faucet while brushing teeth.
Environmental conservation is a long journey. Take a look at the video to find out how five cast members carried out their pledge during the past year. You can get involved in conservation at www.disney.com/environment.
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In 1970 Dave was a student at California Lutheran University and held the position of Religious Activities Commissioner in the Student Government.
With the support of Rev. Gerry Swanson, the College Chaplain, and the assistance of two other students, Will Hall and Susie Struck, Dave reallocated his budget to celebrate the first Earth Day.
So many good ideas soon surfaced that the event quickly became a week-long celebration and included, not only the college community, but the entire city of Thousand Oaks, California.
The week long program included:
• Clifford Humphrey, founder of Ecology Action and dubbed "Grandfather of the Recycling Movement". His photo pushing a globe in a baby buggy made the cover of New York Times magazine that first Earth Day 1970.
• Beach clean-up and party
• Tree planting at the campus chapel and service for the Earth
• Free community movie, featuring the story of John Wesley Powell's exploration of the Grand Canyon in the Walt Disney movie. "The Ten Who Dared", along with a Donald Duck cartoon about littering.
• Lecture on air pollution from professor from Oxnard
• Lecture on population, pollution, and survival from Dr. Wayne Davis.
• Danny Cox, who provided an outdoor concert and picnic preceded by a litter clean-up day.
Some of the key issues of the day, were how to stop pollution (especially litter), recycling, air pollution, and toxic chemicals being used in fertilizers.
The first Earth Day attracted an estimated 20 million participants in programs across the nation. The event was so politically popular that that Congresspersons and Senators scrambled to find a place to give a speech to their constituents as Congress was closed for the day.
Soon after, strongly bipartisan efforts worked to establish the U.S. EPA, and pass environmental legislation, such as the Clean Air, Clean Water, and Endangered Species Act.
The Earth Day efforts were supported by business and labor, Republicans and Democrats, farmers and city dwellers; and the rich and the poor of our nation.
In fact, being for a more clean and healthy environment was so politically popular that Sen. Jacob Javitz from New York expressed concern that people were working so hard for the environment that they might forget other issues like poverty, hunger, and the war.
Reese remembers his first Earth Day planting lemon and orange trees in Marin County. I remember thinking that someday these bee-pollinated fruit trees would give us such a wonderful bounty of citrus; and today those trees yield such a plentiful crop that we give more than three quarters of them away as gifts from the Earth.
Fast forward 20 years from the first Earth Day, and the issues were beginning to become more complex, though a spirit of optimism and plans for large-scale international cooperation for solutions still prevailed.
In 1987 the Bruntland Report, Our Common Future, had been published outlining a global agenda and potential solutions through international cooperative efforts.
That same year, the Montreal Protocol, provided the world with a great example of how international cooperation could solve serious environmental problems and addressed the pressing issue of the depletion of the ozone layer and put the planet on track to recover by the year 2050.
In 1989, our colleague, Dr. Noel Brown, former Director of UNEP for the North American Region and U.N. Headquarters in NY, was instrumental in achieving the success of the Montreal Protocol. He spoke of the upcoming challenges of climate change and the hopeful possibility that the U.N. would give the Earth actual rights and empower a new group to enforce those rights of the Earth.
This new spirit of international cooperation set the tone for the 20th Earth Day anniversary in 1990, where people were preparing for the upcoming Earth Summit in 1992. In the short 20 years, Earth Day had gone from a largely U.S. event with 20 million people to an international event with 200 million participants from 145 countries.
The issues now included climate change, deforestation, population, conserving biodiversity, a possible new Earth Charter, and a program for sustainable development.
In 1992, the optimism and previous foundation of international cooperation was weakened considerably at the Earth Summit in Rio de Janeiro, Brazil. While the Earth Summit did move forward with a Climate Convention and Biological Diversity Convention, there was opposition to both. The Forest Convention was watered down to a statement on Forest Principals, the Earth Charter was reduced to a short Rio Declaration, and population was removed from the agenda altogether. Despite these setbacks, Agenda 21 was put in place as a global blueprint to move the world to sustainable practices and governance.
Fast forward to 20 years later to 2010, the 40th anniversary of Earth Day.
Scientists have now identified limits to the Earth's systems. In an article in Nature, Johan Rocstrom and his co-authors argue that to avoid catastrophic environmental change, humanity must stay within defined planetary boundaries. If one boundary is transgressed, then safe levels for other processes could also be under serious risk. The planetary boundaries include: climate change, ocean acidification, atmospheric aerosol loading, chemical pollution, land system changes, ozone depletion, overload of phosphorus and nitrates, and decreasing fresh water resources.
While the problems are more serious, needing more urgent attention, with more serious consequences, we no longer have the global community acting together to work toward solutions. Republicans have chosen to discard science in favor of corporate economic interests and protecting the wealthy. Further attempts are being made to divide business and labor, and wealth is increasingly being transferred to the wealthy at the expense of the poor, elderly, disabled, and the environment.
That was then. Now is Earth Day 2011
In a strange metaphor, Earth Day this year falls on Good Friday as if we are being reminded that the Earth is being crucified by the collective actions of humanity.
We are reminded, though, Good Friday is followed by Easter, a day set in the Christian Calendar by the cycles of nature, the first Sunday after the first full moon after the Spring Equinox.
There are many signs of hope that it is not too late to change direction to one of greater international cooperation and sustainability.
Some positive Earth Day signs of hope include:
• The Earth Day Network, now has 22,000 partners in 192 countries promoting green education, a green economy, and this year has adopted as its theme, "A Billion Acts of Green".
• The United Nations has now declared April 22nd as International Mother Earth Day and the issues of Rights of the Earth are once again being discussed.
• Tourism, the largest industry in the world, now has a Global Sustainable Tourism Council with a criteria for the tourist industry from around the world to operate more sustainably. This initiative came from a coalition of the United Nations Environment Programme, The U.N. Foundation, the U.N. World Tourism Council, and the Rainforest Alliance.
• Large corporations are working to become more "Green" and providing the public with more "Green Messaging". As an example, the Walt Disney Company deliberately opened the Animal Kingdom in 1998 on Earth Day. From the beginning they brought conservation messages and environmental education to its attractions at the theme park. Each year The Animal Kingdom celebrates Earth Day with many activities for both the young and old at heart. The underlying theme of the park is conservation and preservation, and is based on a quote by Walt Disney, "I have learned from the animal world, and what everyone will learn who studies it is, a renewed sense of kinship with the earth and all its inhabitants." More recently, the Walt Disney Company launched the DisneyNature program, releasing a new film each Earth Day. To date the Earth Day releases have included the films, "Earth" in 2009, "Oceans" in 2010, and "African Big Cats" in 2011. "Penguins" is scheduled for Earth Day 2012 and "Hidden Beauty: A Love Story that Feeds the Earth" is scheduled for release in 2013.
• California Lutheran University, where Dave led the first Earth Day Celebration in 1970 and where Reese currently lectures, will have a week-long celebration of Earth Day. Activities will include: a new online pledge that all faculty, staff, and students are being encouraged to complete, a promotion for using local and organic food, a water conservation display, an acoustic music concert (no electricity), giving reusable water bottles to students, installation of new sustainable water fountains where water bottles can be filled up and the fountains will count and display the number of refills, disposable bottles saved from landfills, and a blessing of bikes, skateboards, and feet for alternative transportation by campus pastors.
While Cal Lutheran continues the Earth Day tradition now beginning this 5th decade of Earth Days since its 1970 program, it is working year round for a sustainable campus. Its current plan calls for a path forward to become climate neutral, improve on its energy, transportation, waste, water systems, implement sustainable procurement plans, improve buildings and landscaping, and enhance the environmental curriculum of the college.
Cal Lutheran seems to be on a path where Earth Day is every day, a path we encourage the global community to join.
It was the collaboration of Republicans and Democrats, business and labor, farmers, and city dwellers, and education from colleges and universities that helped translate the first Earth Day into meaningful public policy.
This cooperative problem solving approach is needed again to face the challenges of the planetary boundaries so all humanity can live more sustainably and respect nature.
Dr. David Randle is President & CEO of the WHALE Center. Dr. Reese Halter is an Earth Doctor; Science Communicator: Voice for Ecology, conservation biologist at Cal Lu University and public speaker. Contact through www.DrReese.com
Dave's 88-year-old father has been involved in the space program most of his career. We have always been interested and supportive of the space program and the benefits that it has brought to all humankind. When Dave served as John Denver's environmental and political advisor, support for the space program was one of his top six priorities.
Recently, at the Kennedy Space Center, Dave picked up an Apollo 13 hat for his dad. It had the wording, "Failure is not an Option". The hat seemed fitting as his dad had been told a couple years ago that he had only three days to live. He didn't accept the prognosis and sought other treatment. For him failure was not an option so the hat seemed quite fitting for him to wear in the event he has to go to the hospital again.
Recently we heard a podcast where the NASA Space program was used as a metaphor for how we might better respond to critical environmental issues of our time.
This naturally caught our attention.
The story begins with the Apollo 11 mission to the moon. This was the mission where Neil Armstrong became the first human to walk on the moon. The landing for this mission was tense and uncertain but they made it. The famous words were spoken by Neil Armstrong: "That's one small step for man, one giant leap for mankind."
The Apollo 12 mission then followed with a second successful mission to the moon.
The astronauts were able to land much easier this time, spend more time on the moon, and gained more knowledge, skills, and furthered the NASA Apollo project.
Apollo 13 began its journey to the moon with the goal of further gains. Once again the launch was successful. Before the crew could land on the moon an explosion crippled the service module. The famous words were then relayed, "Houston, we have a problem".
At first there was disbelief in Houston; the thinking was that some technical glitch was probably just giving false information. 15 full minutes past before Mission Control in Houston realized this was now a critical life and death crisis.
At that point the Apollo 13 mission was abandoned and the new mission was survival. The astronauts had to shift their priorities to the all out task of making the space craft life sustaining until they could return to Earth. This meant they needed to conserve water, get the carbon dioxide out of the air they were breathing, conserve the energy from the batteries, conserve the air needed for the last hours of the journey, learn how to adapt to uncomfortable temperature changes, conserve the limited potable water, and find ways to use the resources of the lunar module not for exploration but as a lifeboat for their survival.
Despite the great challenge and uncertainty of the return voyage, failure to both Mission Control and the astronauts was not an option.
With Mission Control putting all their focus on a new mission, and the courage and support for each other among the astronauts, all were brought home safely to what NASA called a "successful failure".
Our state of planet Earth continues to become more perilous as we are fast approaching and in some cases have already surpassed the planetary boundaries for sustainability.
Today, we are threatened with many challenges that science has labeled our planetary boundaries. In an article in Nature, Johan Rocstrom and his co-authors argue that to avoid catastrophic environmental change, humanity must stay within defined planetary boundaries. If one boundary is transgressed, then safe levels for other processes could also be under serious risk. The planetary boundaries include: climate change, ocean acidification, atmospheric aerosol loading, chemical pollution, land system changes, ozone depletion, overload of phosphorus and nitrates, and decreasing fresh water resources.
Just as the Apollo 13 mission aborted its original goals and its passengers focused on their own survival boundaries, crew aboard Spaceship Earth are being called to change their mission in order to live within our planetary boundaries. There is a need to abort the mission of business as usual to a new mission of creating a sustainable planet that functions within the limits of the planetary boundaries.
Like the astronauts aboard Apollo 13 this will mean using our resources more creatively, making sure our air is clean without to much ozone or carbon emissions, that there is potable drinking water for all, that chemicals don't contaminate the space ships water and food supply, and all passengers are able to be able to have the basic survival needs to complete the journey.
Like the 15 minute pause in Houston where there was disbelief that the Apollo space craft was in trouble despite the warning signs, there has been the same kind of disbelief among many that Spaceship Earth is in trouble.
The question now is: Will enough people on Spaceship Earth realize that we have already exceeded some of the planetary boundaries and are dangerously close to exceeding others? Like the Apollo astronauts we need to change our mission.
There are some important lessons that we can learn from the Apollo 13 experience including:
The importance of creating a shared vision among the crew members of Spaceship Earth. In the Apollo 13 story, Mission Control set a new mission that failure was not an option and Apollo Commander James Lovell let the other crew members know "I intend to go home". This new shared vision created a context for better solving the problems. Creating a shared vision for a sustainable planet where people live within the planetary boundaries may be half the battle.
Creating a sense of community around the vision is also important for success. We learn from the Apollo 13 story that conflict over the best approaches to take was greatly reduced once everyone agreed to work toward the same vision. The team focused on innovation and creativity to jointly solve the problems as opposed to focusing on different approaches. Commander Lovell observed that: "Thousands of people worked to bring us back home." The more individuals and groups we can get to work on a shared vision the stronger sense of a global community will form to achieve the goals.
Developing a positive culture for change helps achieve success. Gene Kranz, Flight Director of Apollo 13, said to his co-workers: "work the problem", meaning do the research to find the solutions. In solving the Apollo 13 challenges, the team put priority on the need for technical proficiency and getting the facts. When the explosion happened, one of the first questions was, "what do we have on the space craft that is good?" The team also made sure that everyone was getting the information they needed. Kranz created a positive culture for solving the problems.
Scientists from around the world have sounded the alarm. Many in government, higher education, NGO's, and business sectors have started to respond. Some encouraging examples include:
In government, the United Nations Environment Programme is in the process of completing it's 5th Global Outlook Report (GEO-5), a process that engages scientists from around the world to detail the needs of the planet and set an agenda for what needs to be done. The warnings of the last report, GEO-4, have been largely ignored.
The U.N. Academic Impact, a global initiative that aligns institutions of higher education with the United Nations in support of sustainability, human rights, literacy, and conflict resolution now has over 500 participating institutions. Each of the participating institutions makes a commitment to at least one project each year based on the program's principles.
NGO's such as the International Union of Conservation and Nature, have brought together over 1000 NGO's and 11,000 scientists to work on issues such as biodiversity, climate change, sustainable energy, human well-being, and a green economy.
Corporations are becoming more sustainable in their practices. In the recent Newsweek Green Rankings of the 500 Largest U.S. Corporations, 51 had environmental performance rankings above 90 on a scale of 0 to 100. Of the Global 100 Corporations, ten percent also scored 90 or higher as well. One of the companies that was both a national and global leader in the rankings is the Walt Disney Co. The Walt Disney Co. was ranked #11 in environmental performance, #2 nationally in environmental performance in its category of Media, Travel, and Leisure, and #1 in this category globally. One of the unique things about the Walt Disney Co. is that it has proactively set ambitious goals related to each of the 9 planetary boundaries. It is fast becoming model for others to follow. For example it has set goals of reducing its carbon emissions by 50% by 2012 from 2006 levels and then becoming a net-zero carbon company thereafter. It has also set a goal to reduce its solid waste 50% by 2013 and becoming a net zero waste company thereafter.
To bring back the Apollo 13 crew safely, it took the cooperation of mission control, the astronauts, and many supporting scientists and other experts to use the ship's resources wisely.
Imagine if there was a coordinated effort of uncompromising integrity between governments, institutions of higher education, NGO's, and corporations. Imagine if they all worked together with a shared vision to have Spaceship Earth return to operation within safe planetary boundaries.
The simple truth is that like the Apollo 13 team, it will take bold leadership willing to acknowledge that we have serious problems on planet Earth, are willing to work to create a shared vision, sense of community, a positive culture that is committed to success, and that they really get it, that failure is not an option.
Dr. David Randle is President & CEO of the Whale Center. Dr. Reese Halter is an Earth Doctor; Science Communicator: Voice for Ecology, conservation biologist at Cal Lu University and public speaker.
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