Using Tourism Certification to Position Your Business in the Market: Part 1 of 2 from Adventure Travel Trade Assoc. on Vimeo.

The Rainforest Alliance and the Global Sustainable Tourism Council (GSTC) are proud to present to the ATTA and tourism industry at large a 2-part webinar series called Using Tourism Certification to Position your Business in the Market moderated by GSTC Technical Director Amos Bien.
The first webinar will address specific terminology related to sustainable tourism and define certification. Amos also will discuss why certification is an important tool for sustainable tourism marketing, as well as give successful real world examples.

The second webinar will delve deeper into how to implement certification and sustainability into your business, the branding and guarantee it provides for your customers and business partners, and how certification acts as a great way to add value overall.
 

Amos Bien

Amos is a population ecologist by academic training and an administrator, and works in the field of the sustainability of tourism and standardization. He was the lead consultant in developing the Global Sustainable Tourism Criteria, and worked for the United Nations Environmental Programme (UNEP) on sustainable tourism issues, where he coordinated the projects for establishing a Global Sustainable Tourism Partnership and the Sustainable Investment and Finance in Tourism (SIFT) initiative. He is a founding member of the GSTC and is the founder and CEO of Rara Avis Rainforest Lodge and Reserve, one of the first ecolodges and private reserves in Costa Rica.

Using Tourism Certification to Position Your Business in the Market: Part 2 of 2 from Adventure Travel Trade Assoc. on Vimeo.

Using Tourism Certification to Position Your Business in the Market: Part 1 of 2 from Adventure Travel Trade Assoc. on Vimeo.

The Rainforest Alliance and the Global Sustainable Tourism Council (GSTC) are proud to present to the ATTA and tourism industry at large a 2-part webinar series called Using Tourism Certification to Position your Business in the Market moderated by GSTC Technical Director Amos Bien.
The first webinar will address specific terminology related to sustainable tourism and define certification. Amos also will discuss why certification is an important tool for sustainable tourism marketing, as well as give successful real world examples.

The second webinar will delve deeper into how to implement certification and sustainability into your business, the branding and guarantee it provides for your customers and business partners, and how certification acts as a great way to add value overall.
 

Amos Bien

Amos is a population ecologist by academic training and an administrator, and works in the field of the sustainability of tourism and standardization. He was the lead consultant in developing the Global Sustainable Tourism Criteria, and worked for the United Nations Environmental Programme (UNEP) on sustainable tourism issues, where he coordinated the projects for establishing a Global Sustainable Tourism Partnership and the Sustainable Investment and Finance in Tourism (SIFT) initiative. He is a founding member of the GSTC and is the founder and CEO of Rara Avis Rainforest Lodge and Reserve, one of the first ecolodges and private reserves in Costa Rica.

Using Tourism Certification to Position Your Business in the Market: Part 2 of 2 from Adventure Travel Trade Assoc. on Vimeo.