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Alan Fyall

Alan Fyall CV | Expertise: Destination Marketing and Management


Dr. Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs’ Director at the Rosen College of Hospitality Management, University of Central Florida, and is a member of UCF’s National Center for Integrated Coastal Research. He has published widely in the areas of tourism and destination marketing and management including 22 books. Dr. Fyall is a former Member of the Bournemouth Tourism Management Board (DMO) and Board of Solent Synergy Limited in Southern England, and has conducted numerous consulting and applied research projects for clients in the UK, European Union, Africa, the Caribbean, USA, Central and South America, and South East Asia. Clients include Grant Thornton, Ernst & Young, the Commonwealth Secretariat, the Malaysian Government, the Supreme Commission for Tourism and Antiquities (Saudi Arabia) and World Travel & Tourism Council.

Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs in the UK, India, France, South Africa, Australia, Hong Kong and Malaysia.  He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver key note addresses. He is Editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of many leading journals. His current research interests relate to smart and sustainable tourism and destination resilience in Florida, the Caribbean and South East Asia.

Dr. Fyall is also the Interim Chair of the Tourism Events/Entertainment and Attractions (TEA)  Department.