Blue Community Program Coastal Sustainability Best Practices

How to Promote Sustainable Food Supply Chain

How to Promote Sustainable Food Supply Chain

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It is well-known that the notion of sustainability receives more attention in today's rapidly evolving economy, and more and more governments are beginning to plan for sustainability. Tourism as the largest business model, also joined the ranks. Nowadays, many tourist attractions have developed the concept of sustainability, which includes the utilization of transportation, buildings and energy. However, how to promote organic vegetables and local seafood as a food supply for the tourism industry is also an important development that can not be ignored direction.

Next, I will give my personal opinion on how to improve the supply of organic food and local seafood. But let us first turn our attention back to the most basic concept. Tourism as a business model must be a formula that meets the supply and demand. The advantage of being able to compete with other places is the ability to meet the needs of consumers. I think the reason why the traditional tourism industry does not attach importance to the sustainable concept is that the public does not have too much understanding about sustainability. In fact, sustainability should be regarded as a standard of assessment.

Which I think as an effective way is to introduce the concept of sustainable tourism education for the community. We want to make tourists aware of the benefits of organic foods and why they are encouraged to consume local seafood. First, I think the propaganda of the local government will play a big role. They only need to show visitors the process of producing organic products from production to table, including how they plant, pick and deliver organic food. They can make it easier for more tourists to reach out to the local attractions by using cartoons or manuals at local airports, stations and attractions or adding them to official travel videos Food, quickly building a silhouetted, sustainable system in the traveler's mind.

I think multimedia advocacy can play a very good role in cultural exports. For example, raw sashimi from Japan is derived from the local fishing industry, and many tourists are famous for having learned about Japanese sashimi on many television shows and movies. Therefore, when tourists travel in Japan, it will naturally choose the local sashimi instead of imported. Of course, many tourist attractions are not likely to achieve the cultural output of Japanese culture, but through the airport where these tourists first place in the place to contact to place promotional cartoon pictures or display local food advertising. They can help tourists understand what is the most abundant fish in the area, and as a result, they will have a much smaller chance of choosing salmon at a local restaurant.

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Second, I think the proper planning of the tourism attack industry is also very necessary. Whether the local government will consider the food sources of nearby restaurants when designing tourist attractions. I think establishing a sound communication channel between the local restaurants and the local farms and fishing industry from the outset will speed up the promotion of the use of organic food and seafood. The government can gather information on local food supplies and post it on the Web site to make it more efficient for restaurants to connect directly with the industry. Excuse me, who do not want to use green, healthy, fresh food, and do not have to worry about spending a lot of time and money on shipping? This is like Amazon, and every restaurant owner can search the web for the ingredients they want to use.

With these two points in mind, I believe we can enhance our demand for local green organic ingredients to help make our tourism industry more sustainable.








Dong, G. (2018). How to Promote Sustainable Food Supply Chain. Retrieved from


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