Blue Community

PM4SD Summer School At Villages Nature, Paris France


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Villages Natures is said to be the most sustainable tourism resort in the world.    It recently received the World Hospitality award for Best Sustainable Development and Social Responsibility Initiative. We have chosen to hold the conference exactly one year from its opening Inauguration to both celebrate the anniversary and learn about its progress one year later.



The Conference theme is Leadership and Governance for Sustainable Tourism 

The Conference will be a mix of presentations and experiential learning opportunities including:

  • Presentations from Internationals experts on sustainable tourism, leadership and governance
  • ​​Great sustainable food and networking opportunities Great sustainable food and networking opportunities
  • Villages Nature experiential learning at the Aqualagon, BelleVie Farms, Forest of Legends, the Extraordinary Gardens, the Geothermal plant and more.                                                                                                

Program Agenda

  • Tuesday, October 9th  2018

    16:00  Registration

    18:00  Reception

    Wednesday, October 10th 2018


    10:00  Opening and Remarks

    • Bruno Guth, Directeur Village Nature Tourisme
    • Antonio Barreca, General Director Federturism Confindustria
    • Addaia Arizmendi - UNWTO Affiliate Programme
    • Silvia Barbone, Fest Director and Federturismo Confindustria EU representative                                                             

    SESSION 1  Next Tourism Generation Alliance: partnerships and alliances for human capital development

                       Moderator Tara Duncan Atlas

    10:30 -11:30   Silvia Barbone, Federturismo Confindustria 

                          "Next Tourism Generation: vision, actions, partnerships".

                         Sheena Carslile, Cardiff Metropolitan University,

                         "Implementing Sustainable Skills and  Strategies in the Tourism Industry: A Wales Perspective"

                         Dr. Corné Dijkmans, Breda University of Applied Applied Sciences Academy for Tourism,

                         "First building blocks of the European Blueprint strategy for green and digital tourism skills development."

    11:30 -12:00  Networking Café

    12:00 -13:00  Roisin McKee, People 1st, "Growing skills in tourism through effective collaboration.

                         Lucy Good, Learning and Development Manager at Bluestone National Park Resort  

                       "Bridging the skills gap to ensure continued talent in the tourism industry.

    13:00 - 14:15.  Lunch at Bellevie Farm

    13:40 -14:40  Tour of Legends of the Forest and Geothermal Plant

    14:15 -15:00 SESSION 2  Practical Discussion Seminar, Key Challenges to Implementing Sustainable Tourism Skills in Industry  --  Breakout rooms, facilitator Dr. Sheena Carlisle

    15:00 -15:15  Coffee Break

    15:15 -16:30  SESSION 3 Smart and sustainable tourism: destinations, theme parks, transportation.  

                          Moderator Benjamin Carey, Tourism Society Fellow

                        Marie Balmain, Directrice RSE & Fondation chez Groupe Pierre & Vacances Center Parcs

                       "Villages Nature: a revolutionary sustainable model"

                        Christopher CastroDirector of Sustainability City of Orlando

                        Clarissa Mattos, Eurail, Market Manager at Eurail Group GII

                        Nathalie Simmenauer, Air France, CSR Director

                        "Air France Skills development and training for sustainable tourism"

    19:00            Dinner  / Evening


    Thursday, October 11th 2018

    9:30-11:00   SESSION 1  Global experiences, future trends, Sustainable Development Goes

                        Moderator: Tara Duncan, Atlas

    9:30: 11.00   Village Nature: A Model for the Future of Tourism

                         Dr. David Randle, Managing Director Blue Community Consortium

                         "The Blue Community approach to coastal resilience"

                         Benjamin Carey, Tourism Society Fellow

                         "Bareley sustainable: bears on the beach"

                          Arman Valesyan, UNDP Armenia   

                          "Building skills and capacities for Rural Tourism Development

                        Questions And Answers                 

    11.00 - 11:30  Coffee Break

    11:30 - 13:00  SESSION 5  Sustainable Tourism Management, Destinations and Entrepreneurial Skills

                            Moderator Benjamin Carey, Tourism Society Fellow

                            Ioannis Pappas, CEO & Co-Founder Green Evolution

                            "Destination management skills and competences"

                            Klaus Ehrlich, General Secretary Eurocites - European Federation of Rural Tourism

                            Giordano Dichter, Experts in start ups and business incubators

                            "Incubating tourism startups in practice"

                             Benjamin Gill, Technical Director One Planet Living

                             "The One Planet Living Framework as a tool to maximize the positive impact of tourism"

                             Silvia Barbone and Dr. Sheena Carlisle

                             "PM4SD implementation within organizations: Sustainable Project Management an essential soft skill"

                          Questions And Answer

    13:00-14:30   Lunch

    14:30 - 15:15  Session 6 Best Practices in skills and career development in the tourism industry

                            In this session we will have different cases studies from the NTG partners

                            Pitu Espeso-Mlinero, Alicante Univesity and Cehat, Spain

                            Irena Erbakanova and Irina Petkova, Varna University, Bulgaria

    15:15 - 16:30  Session 7 Practical Discussion Seminar

                            "Building the Blueprint for skills development for the tourism industry"  

                            Breakout rooms, facilitator Dr. Sheena Carlisle

    16:30               Plenary Feedback

    17:00               Conference Wrap Up   

    Friday October 12th

    Technical Study Visit to Team Disney Headquarters

    08:45 - 09:00   Shuttle Service to Team Disney Headquarters

                            Meeting Point: Villages Nature (East or West) Main Entrance (TBA by Silvia)

    0:900 - 11:00   Presentations at Team Disney Auditorium
                            Meeting Point: Steamboat Willie Auditorium

    11:00 -11:15    Shuttle service to STEP (Station de Traitement des Eaux Pluviales)

    11:15 - 12:30   Water Treatment Plant Walkthrough

    12:30 - 12:45   Shuttle service to the Disneyland Hotel

    12:45 - 14:15  Character Lunch at the Disneyland Hotel

                            Meeting Point:  Inventions Restaurant

    14:15-15:45   Horitour (2 VIP Guides and 1 Tour Guide)

                            Meeting Point: City Hall

    16:00-17:30    Green Walk

                            Meeting Point: City Hall

    17:30 - 20:30   Free time in the Park

    20:30 - 20:45   Shuttle service to Villages Nature (TBA by Silvia)

                             Meeting Point: Parking Disneyland Hotel


Silvia Barbone, an international expert in sustainable tourism and project management with an extensive knowledge of tourism policies and practices. She is a senior tourism researcher, an experienced project manager, and a certified Lead Trainer in Project Management for Sustainable Development.  She is one of the EU experts selected by the European Commission to implement the European Tourism Indicator System. She is also the developer and the main author of the PM4SDTM “Project Management for Sustainable Development” certification. She works with leading global organizations, including UNWTO, UNESCO, UNEP, European Travel Commission, European Commission, European Parliament, as well as local, regional and national public authorities.

Bruno Guth is the general manager of Villages Nature Tourism. He reports to Laurent Michaud, Director of Operations Center Parcs France.  Born in 1978, he graduated from the hotel School of Strasbourg, in 1998.  Since then he has worked with  Pierre & Vacances-centre parcs, at various coaching posts, then as manager accommodation at the domain center parks of the hardwoods located in Normandy (2006), Deputy Director Of the three forests, in the Moselle (2010), director of the Village Pierre & Vacances of Belle Dune, director of operational projects France, at the Parisian headquarters of the brand Center Parcs and, in 2015, director general of the Domaine center of wood for Deer.

Antonio Barreca serves since July 2011 as the General Director of Federturismo, the Italian National Federation of the Travel and Tourism Industry of Confindustria (the Italian employers confederation). He served in 2014 as a Senior Advisor for Tourism for the Italian Region Sicily. He was Member of the Tourism Sustainability Group of the European Commission (since February 2011), Vice President of the Tourism Committee at the Italian Organization for Standardization (UNI), an association that publishes standards for industrial, commercial and tertiary sectors.
Dr. Sheena Carlisle - Senior Lecturer in Tourism Management at Cardiff Metropolitan University, Cardiff, UK - Sheena is a Senior Lecturer in Tourism Management.  Her qualifications are: BA. (Hons) Hospitality Management, MA (Exon) Tourism and Social Responsibility, Msc. Built Environment Research Methods, Political Economy PhD. in Tourism.

Addaia Arizmendi is currently working to expand opportunities at the Affiliate Members Department at the World Tourism Organization (UNWTO), the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.  For the past 5 years she has been focusing on the design and implementation of sustainable tourism development initiatives through public-private collaboration.

Tara Duncan is Chair at Atlas. Tara Duncan’s academic background is in social and cultural geography. After completing her undergraduate degree at the University of Wales, Lampeter in 1993, Tara worked in the hotel industry for a year before moving to London to work as a personal assistant for a number of years. In 1997, she decided to ‘do’ a ski season and moved to the internationally recognised resort of Whistler, British Columbia, in western Canada. Three years later, after working as Supervisor in Employee Experience (HR) at Whistler Blackcomb, she returned to the UK to undertake her MSc (in Modernity Space and Place) and then her PhD in the Department of Geography at UCL.

Dr. Corné Dijkmans holds a Ph.D. in Communication Science, a M.Sc. in Business Economics, and a M.Sc. in Marketing. Currently, he is responsible for managing the research program and resources of the Academy for Tourism of Breda University of Applied Sciences, and the valorisation of this research program through (inter)national subsidized and commissioned projects. 

Rosin McKee - Director of People 1st, Northern Ireland, Belfast, UK - After graduating, Rosin joined the Forte Group’s trainee management programme and progressed into operations management and training roles working in Southampton, the Midlands and Bristol. She has a passion for training that led her to Zimbabwe, where she lectured in a hotel school before returning to Ireland,  Rosin then undertook various training roles in the tourism sector be-fore joining People 1st in 2005.

Lucy Good - is the Learning and Development Manager at Bluestone National Park Resort and the Chair of Tourism for the South, Mid and West Wales Regional Skills and Learning Partnership. Starting her career as a teacher with a degree in education, in 2007 Lucy transitioned into working within vocational education in West Wales, working with businesses and local authorities to develop skills and work aspirations. 

Clarissa Mattos Senior Marketing and communication professional with solid knowledge in branding and communication. Highly motivated and results-driven, performs well in dynamic- and multicultural environments. Strong interpersonal skills and able to develop sustainable partnerships.


Nathalie Simmenauer, is Vice President of Environment and Sustainable Development for Air France.  Nathalie is also director of CSR and leads the Air France skills development and training for sustainable tourism.


Dr. David W. Randle is Managing Director of the Blue Community Consortium and president and executive director of the WHALE Center.  Dave serves on the GSTC Board of Directors of the Global Sustainable Tourism Council He has been a speaker in conference in several countries around the world.

Marine Balmain is the Group Sustainability Manager for Pierre & Vacances Center.  Part of our work is to manage the One Planet Living plan at Villages Nature.  Before this position Marie she co-founded “Graines de Changement”, a positive information agency on sustainable development in France and co-authored a number of guide books on sustainable development.

Ben J. Gill is the International Technical Manager of the One Planet Communities Programme. Ben ensures all projects are on track to meet the Common International Targets, and is working particularly closely with Villages Nature, Singita Grumeti and Hollerich Village. He was previously Director of Bioregional Consulting where he has worked on a diverse range of projects, such as developing Sustainability Action Plans looking at both community developments and management of businesses. 

Rebecca Gonzalez-Tobias is a former Global Council Trustee of the United Religions Initiative and the Program Director of the Raoul Wallenberg Institute of Ethics which designs and facilitates interfaith and intercultural programming that serves to foster a culture of peace.

Through her work she has coordinated capacity-building projects with civic, faith, and social justice advocacy organizations locally, nationally and internationally.

Chris Castro, LEED GA, CPB, is the Director of Sustainability and Smart Cities c0-chair for the City of Orlando. He is an award winning sustainability professional, eco-entrepreneur, and community organizer with a passion for accelerating the transition to a smart, resilient and sustainable future. Chris is the founder and president of IDEAS For Us, an international nonprofit and UN accredited organization working to develop, fund, and scale environmental solutions around the World; and co-creator of the renowned ‘Fleet Farming’ urban agriculture program that started in Orlando  Among some of his recognition, Chris has been called the ‘Guru of Green’ by the Orlando Business Journal, selected as a GreenBiz ‘30 Under 30’ sustainability professional in the U.S., and recognized as a ‘Grist 50 Fixer’, one of the top 50 emerging sustainability leaders around the World. 

Ed Chiles owns three waterfront restaurants in Anna Maria and Longboat Key Florida, the Sandbar, Beach House and Mar Vista restaurants and has been in this business since 1979. He is a pioneer in the sustainable tourism industry. In 2007, he initiated and became the managing partner for the Pine Avenue Restoration Project in the city of Anna Maria which is now known as “The Greenest Little Main Street in America”. In 2012 he was awarded the Champion of Tourism Award for the project by the Bradenton area CVB. Ed is a faculty member of the USF Patel College of Global Sustainability.

Benjamin Carey is a Fellow in the Tourism Society.   He has considerable international experience of sustainable tourism development, especially in emerging destinations, including those recovering from crisis and conflict. Projects during 2018 include assignments in England, Laos, Nigeria, Russia, Scotland and Yemen.  His focus is on sustainable development and environmental management of tourism with emphasis on building local capacity, strategic marketing, heritage interpretation and destination management. 

Arman Valesyan is the Project Coordinator IRTD at UNDP in Armenia and Corporate Products Manager at VivaCell-MTS.  Arman studied at AUA, Imastaser Anna Shirakats, and American University of Armenia School of Business Management.


Pablo Montes Iannin, is an Eco-innovation and Value Chain consultant at UN Environment.  Pablo holds a Master of Business Administration and Master of Environmental Management at Yale University-School of Management and School of Forestry and Environmental Studies.  His professional interests are in energy resources management, environmental policy, public sector administration, and entrepreneurship.  He has experience in non-profit strategy, energy efficiency in the public sector, and environmental management in the oil and gas industry.

Dr. Ioannis Pappas is Director of the Mediterranean Region at GSTC (Global Sustainable Tourism Council).  He is also CEO & Co-Founder Green Evolution.  Ioannis has over 25 years experienced professional in Engineering and Applied Mechanics, Energy and Environmental Services, Carbon Finance and Sustainable Tourism.


Klaus Ehrlich is the General Secretary of EuroGites (European Federation of Rural Tourism).  His work includes set-up and management of professional organisations in the field of rural economy and tourism, including the complete range of SSME tasks such as administration, training, marketing, human resources, etc. in regional, national, and international environment.

Giordano Dichter is an incubation and acceleration expert with 20 years of hands-on experience in assisting the creation and modelling of innovation-based business-support intermediaries in geographical Europe, the MENA Region, South-East Asia, and Africa. An expert in supporting regions and innovation ecosystems to set up holistic services for entrepreneurs. A seasoned expert in setting up and managing monitoring and evaluation systems for entrepreneurship and local economic development programs. 

Dr. Pitu Espeso-Molinero is a faculty member at the University of Alicante (Spain), where she teaches Cultural Heritage and Tourism Anthropology while coordinating the Anthropology Department.   Prior to her academic career Pitu Espeso has engaged in various aspects of the tourism and travel industry ranging from hotel operations to international tourism planning and development. 

Irena Petkova joined Kambourov & Partners in 2010.

She is a Sofia University graduate (LLM, 2000) and a Values Foundation scholar in European Competition Law: Franchise and Selective Trade Systems from the University of Hamburg.  Irena Petkova is a member of the Sofia Bar Association.


Irena Erbakanova is an Assistant Professor at the Varna University of Management.  She holds an Master of Business Administration, PG Dip Tourism Business Administration, and a Bachelor degree of Hospitality Management.  He research interests are in Tourism Industry, Hospitality Industry, Quality Management in hospitality, Wine Tourism, and Niche tourism in underdeveloped regions.

The Conference Location

The Villages Nature resort will be the site of the conference.  It includes a variety of lodging accommodation types, shops, restaurants who emphasize sustainability, the Aqualagon Water Park, BelleVie Farm, Forest of Legends, and more.  It also offers many excursions and activities to choose from as well.








Marketing and Organization

Elsa Cattivera -  Elsa is a consultant and researcher focusing on social innovation and entrepreneurship. She has an MA in Politics, Administration and Organization and a Postgraduate Specialization in Project Tourism Management. For the last five years, she has been collaborating with different NGOs and SMEs as project manager, with a keen interest in project design, particularly in the areas of public policy, cultural heritage and sustainable development.

Lobke Elbers -Lobke is a specialist in the field of innovation, technology and digital marketing in travel, tourism and hospitality. Working from Breda University of Applied Sciences (BUas) in the Netherlands she is involved in the Next Tourism Generation project as team manager of the communication and dissemination activities.  Another part of her work at BUas consists of business development, her main goal is to create new cross-sectoral initiatives in the travel & tourism industry based on impact- or digital innovation.

Gaelle Ferry - After a Master in Communication and several experiences in communication agency, Gaëlle Ferry joins the Group Pierre and Vacances-Center Parcs in 2006 as assistant of communication. Today she is the Corporate Communications Manager in charge of promoting the Group Pierre and Vacances-Center Parcs real estate and tourist projects to support its development, its attractiveness and its digital visibility.

Emilie Riess - Emilie has been working for almost 20 years in the tourism industry. She is graduated from a business school and has a master degree in Sustainable development. She entered Pierre et Vacances- Center Parcs in 2012, and is now in charge of Sustainability for the Group . Making sure that Villages Nature sustainability approach “One Planet Living” is in place has been one of her key mission since the site opened. mission.


                    Register Now


Villages Nature Paris: An all new holiday experience from PVCP on Vimeo.



Randle, D. (2018). PM4SD Summer School At Villages Nature, Paris France. Retrieved from


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