Silvia Barbone

Head Of Partnerships at The Royal Commission for AlUla at The Royal Commission for AlUla


Silvia is an International expert in sustainable tourism, project management,  and destination management.   She is  the founder of Jlag and Fest and developer of the PM4SD certification , and she designed The Next Tourism Generation (NTG) Alliance to build and implement the first European Blueprint Strategy for Sector Skills Alliance.

Silvia  specializes in management consulting for tourism, both for private and public-sector agencies.   She has designed and implemented many projects, from small to large scale, and set up international partnerships, planned and delivered training activities and events, with the aim to bring sustainability from theory to practice.  This involves working with leading global organisations, including UNWTO, UNESCO, UNEP, European Travel Commission, European Commission, European Parliament, UNEP, World Bank, as well as local, regional and national stakeholders. I am a regular public speaker at international conferences.

Achievements