The important contribution tourism makes in increasing understanding, tolerance, and respect for diversity in the world.
The opportunity in tourism for individual or collective fulfillment through a number of travel purposes including but not limited to, religion, health, education, cultural or linguistic exchanges, and the opportunity to further the concept of human rights.
Tourism is called upon to both be an example and to provide the road map for sustainable development in the larger communities in which they do business.
Tourism is called upon to enhance cultural heritages of a community.
Tourism is called upon to provide a number of financial benefits and raise the standard of living for the community.
Ethical tourism has obligations to provide honest and accurate information to tourists, and to work with public authorities to insure safety and security as well as the freedom for tourists to practice their own religion or spiritual practice.
Tourism is called upon to help guarantee the fundamental rights of workers and to ensure that they have opportunities for ongoing training, access to the work force, and to participate in exchanges around the world. In addition tourism is called to provide protection as outlined in the Universal Declaration of Human Rights, to provide opportunities for leisure opportunities in cooperation with public authorities, and provide tourism opportunities for diverse groups such as family, youth, students, seniors, and people with disabilities.
Tourism is called to promote the principle of liberty that allows for free travel both within states and between states and protection of confidentiality when traveling.
Tourism is called upon to provide for the rights of workers and entrepreneurs including fair and adequate compensation, opportunities for ongoing training, social protection, and minimization of job insecurity.
Tourism is called upon to from new public and private cooperation in the implementation of the Global Code of Ethics for Tourism and to recognize the role of international institutions such as the UN World Tourism Organization (UNTWO) and non-governmental organizations (NGO) with competence in the field of tourism.
Management addresses environmental, social, cultural, economic, quality, health and safety issues
Providing accurate and honest information
Respect the natural and cultural heritage surroundings in planning, siting, design and impact assessment.
Provide for people with special needs.
Actively supports initiatives for local infrastructure and social community development including, among others, education, training, health and sanitation.
Local residents are given equal opportunity for employment including in management positions. All employees are equally offered regular training, experience and opportunities for advancement.
The organization offers the means for local small entrepreneurs to develop and sell sustainable products that are based on the area's nature, history and culture(including food and beverages, crafts, performance arts, agricultural products, etc.)
The organization offers equal employment opportunities to women, local minorities and others, including in management positions, while restraining child labor.
The international or national legal protection of employees is respected, and employees are paid at least a living wage.
The activities of the organization do not jeopardize the provision of basic services, such as food, water, energy, healthcare or sanitation, to neighboring communities.
Tourism activity does not adversely affect local access to livelihoods, including land and aquatic resource use, rights-of-way, transport and housing.
The organization contributes to the protection and preservation of local historical, archeological, culturally and spiritually important properties and sites, and does not impede access to them by local residents.
The organization incorporates elements of local art, architecture, or cultural heritage in its operations, design, decoration, food, or shops; while respecting the intellectual property rights of local communities.
Natural resources such as water, air, and land are protected.
Energy consumption is measured, sources are indicated, and measures are adopted to minimize overall consumption, and encourage the use of renewable energy.
Greenhouse gas emissions from all sources controlled by the organization are measured, procedures are implemented to minimize them, and offsetting remaining emissions is encouraged.
Waste is measured, mechanisms are in place to reduce waste, and where reduction is not feasible, to reuse or recycle it. Any residual waste disposal has no adverse effect on the local population and the environment.
The organization implements practices to minimize pollution from noise, light, runoff, erosion, ozone depleting compounds, and air, water and soil contaminants.
The organization supports and contributes to biodiversity conservation, including natural protected areas and areas of high biodiversity value.