1% For the Planet
We are pleased to announce that the WHALE Center has joined 1% for the Planet as an Environmental Partner! This partnership is intended to advance our impact as well as involve more businesses and individuals in the environmental movement.
It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.“The intent of 1% for the Planet is to help fund organizations like so that collectively they can be a more powerful source in solving the world’s problems,” writes Yvon Chouinard, co-founder of 1% for the Planet.
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