At Blue Community, we recognize the challenges destination communities face when documenting and sharing their sustainability efforts. Many have tried to solve these issues in different ways, but gaps remain. Our approach is built on systems thinking, considering sustainability as an interconnected process rather than a collection of isolated tasks.
By providing communities with practical, easy-to-use data collection tools, we help bridge these gaps. Our platform ensures:
✅ A Structured Yet Flexible Documentation Process – Communities can organize and standardize their sustainability data while adapting to their unique needs.
✅ Up-to-Date and Accessible Information – Automated updates keep dashboards, reports, and training materials relevant, reducing outdated or missing data.
✅ More Effective Onboarding & Training – Clear, consistent documentation helps new hires and community members get up to speed without relying on expensive training sessions.
✅ Better Decision-Making Through Holistic Data – With a systems-based approach, sustainability efforts are no longer siloed, allowing for more informed and coordinated actions.
We believe that sustainability is most effective when approached holistically—acknowledging the connections between environmental, social, and economic factors. By making documentation easier and more actionable, Blue Community supports communities in strengthening their sustainability initiatives with clarity and confidence.
The way communities document their sustainability efforts is broken. Here’s what’s happening in most destination communities today:
1. Lack of a Standardized Process
There is no uniform system for documenting local sustainability efforts.
Each organization records (or ignores) data in its own way, making it inaccessible to those who need it most.
2. Critical Knowledge Exists Only in People’s Heads
Sustainability managers often hold essential processes in their memory rather than in documented form.
As a result, no one truly understands how sustainability initiatives function within a community.
3. Reporting Takes Too Long
Gathering and compiling sustainability data can take weeks.
Managers waste time manually creating reports using outdated tools like snipping tools, Word, or overly complex software.
Even when reports are created, they often fail to reach the right people.
4. Documentation is Overwhelming and Often Never Started
Many communities avoid documenting sustainability efforts because the process is tedious and time-consuming.
Some even refrain from reporting data they find embarrassing, leading to incomplete or misleading insights.
5. Information Becomes Outdated Quickly
Due to frequent updates, sustainability reports, dashboards, and training materials quickly become obsolete.
This leads to unreliable data and ineffective decision-making.
6. No Consistency Across Documentation
Manuals, guides, and training materials lack a uniform format.
Some images take up entire pages, while others are barely visible. Branding and structure are all over the place.
7. Increased Costs Due to Poor Documentation
Communities waste budgets on expensive trainers just to compensate for incomplete or confusing manuals.
Employees struggle to learn software and sustainability processes without clear, up-to-date guides.
8. Onboarding New Employees is Inefficient
New hires take weeks to become productive because they rely on shadowing existing employees.
This disrupts workflow, taking seasoned employees away from their actual responsibilities.
9. Training Videos Go Unwatched
Organizations invest in training videos, yet employees still ask the same questions.
This proves that the videos are either too long, ineffective, or simply ignored.